The Collective Magazine, Paris Fashion Week Preview

Published September 29th, 2016


For an American in Paris, the idea of basking in the more romantic delights is always at the fortnight of choice. Even with petals of Paris Fashion Week in bloom, conventional tourism leads those to believe that Paris doesn’t exist outside the Palais Royale, La louvre and Place de Vosges, and rightfully so. These places and numerous post card images like them have and will always be the epicenter of desired destinations, yet where do you go to experience the city the way the actual Parisians experience it? For the skater gangs, punks and rebels there is La Republique, with its drum circle chants full of hash smoke and improve song & dance, the newly erected half pipes that seem to always be in use and the leftover street art tags around the cobble haven. The Art crowd can be seen with cigarette in hand and literature in toe, sauntering about Rue Des Archives, along the numerous galleries and art houses that decorate the  small streets and alleyways in Le Marais.


One spot in particular that any and all fashion enthusiast should check out is “Thanx God I’m VIP”,  located in the in the Montorgueil neighbourhood Whereas the name of the store may offer a more pretentious vibe, the atmosphere and energy of the store, its sales associates and manager are anything but. Located at 12 Rue de Lancry, just a couple minutes by foot from Republique, this vintage heaven offers every color, textile, decade, pattern or print that would even make Corine Roitfeld say “ Mon Dieu”. Erected in 1994, The construction of the store itself allows for you to enter without the overwhelming introduction of smells and cumbersome racks that many vintage stores may have. Curated by seasonal colors and sexes the entire store makes a giant U shape, with women's on one side, mens on the other and beautifully decorated  little cafe in the middle. 

    Walking inside is an affair that rivals the archive closets of French Vogue, or maybe just the scene from Devil Wear where Andy Saks ( Not Emily) finally get the makeover she didn’t know she needed. There was never a point where I felt out of place or out of touch with the Parisian fashion efforts. There were a mix of French, American, Japanese and other foreigners all basking in the color assembled awesomeness that is “ Thanx God…:”.


 After chatting with the store owner Sylvie Chateigner and some of the sales associates it was evident that this particular vintage boutique caters to people in all forms of fashion, from the chic to the hipsters, the posh and the grudge. If any one thing could be said about this place it would be the comfort. The petite cafe offers a grand delight to the shopping or browsing experience that makes you feel like any well treated buyer in a couture showroom. So this fashion week if you're looking for a spot to upgrade your street style or just to add more one of a kind pieces to the wardrobe, check out this gem in the heart of Paris to make your sidewalk runway complete.